One of the most common methods of boosting website traffic is through link building. Link building is pretty much a contentious topic at the moment, with experts torn between its efficiency. There are those who believe link building is not effective, while others who believe it is still a useful concept, and back it up with proof too.
There is so much confusion when it comes to link building. However, from experience, link building when done properly, does work. In fact, you will realize that in most cases, for those who struggle with link building, there are some mistakes that they make. Some of the mistakes are so simple, you might not even realize you are making them in the first place.
Seo expert Samantha O’Donnell states: ‘’Backlinks give you ranking, and raking gives you traffic. You put in a lot of money on outreach programs, sponsored posts, and the content. After all the hard work, you cannot afford to lose the plot because your tactics have flaws. A clear understanding of backlink tactics is important before you begin with the campaign’’.
Here are some common mistakes that people make on their websites that you should stop if you are still doing that.
Stop paying for links
It is not easy to make money out here. A lot of people believe in the concept of fake it until you make it, but in the long run, it proves to be counterproductive. You must resist the urge to buy backlinks. Buying links mean you are trying to con not just search engines, but your audience too.
There has never been anything that search engines frown upon more than buying links. This is treated with the same trepidation as buying traffic and buying follower accounts. It is pretty much a fraud, a house of cards.
The traffic you get from purchased links might not even be relevant or sufficient to your website. In the long run, you will have your website penalized. This means that you will have spent a lot of money, buying failure. It gets even worse, Google keeps updating their algorithms from time to time, and you get penalized in real-time.
Blog comments
Telling apart genuine blog comments from spam content might not be easy, especially when a talented spammer is out to bait you. Blog comments and forums are a good thing, particularly when you are talking about things that are relevant to the content you are reading.
The website should add value to the audience. Sadly, there are a lot of people who use this as an outlet where they can promote their websites and keep dropping links like a link fairy.
Google will consider your links as spam links, and after a while, comment contents will be deleted. Did you know that Google algorithms do not put a lot of value on forum links and the comments section? Well, why should you put a lot of value in it? The investment in terms of time and resources will not be worth it in the long run.
Poor quality links
Business is about perceptions. How and where someone hears about your business will determine their perception of you. This, when applied to link building, is an interesting scenario. When sharing links, you must make sure you avoid poor quality links. These links will not work for you in the long run.
Think about this like basic marketing. If someone has to learn about your business through some shady sources, they will never see your business as anything other than a shady business. The same applies online.
Google and other search engines keep monitoring the link exchange between your website and other websites. If the search engine bots learn about your website through poor quality links, they automatically assume your website is equally pathetic.
It does not matter how good the website is, it will be considered a poor-quality website, and rankings will be a thing of the past for you. Try and steer clear of websites that offer poor links. Be very careful. Some websites lack content. The good thing is that there are a lot of tools that you can use to help you understand the nature of the links being shared with you.
Author – Jack White
